Over its four years helping customers pay bills on time, BillFloat has grown rapidly. More than 930,000 customers currently use the company to pay bills to over 2,500 billers. Recently, BillFloat completed extensive research in order to build a profile of its average customer and learn what they think of its service.
The typical BillFloat customer is a female parent between the age of 25 and 45. She has some college education, works a full-time job, and makes between $35,000 and $45,000 every year. She only uses BillFloat occasionally. The vast majority of customers pay their bills on time and without assistance in the billing period after they use BillFloat.
BillFloat customers most frequently use the service to cover wireless bills. They also rely on BillFloat to occasionally pay their utilities, insurance, and cable bills. In addition, most customers who have responded to the company’s surveys do not see BillFloat as a license to make late payments, and an overwhelming majority of them appreciate billers who offer the service and would like to see more companies make use of it.